If you’ve been following along, in Part 1 of this series, we talked about how to determine your cancer center’s USP – your unique selling proposition.  (If you haven’t done that yet, go check it out – we’ll wait!).   

Now, it’s time to shout it from the rooftops.  Before you start googling “air dancers” (that’s what those big inflatable tube guys at the car dealerships are called), here are six more effective ways to get the word out – and none of them require a huge marketing budget. 

• Website: Is your USP front and center? If visitors have to click three times to find out what makes you special, they won’t.  And neither will Google.  

• Social Media: Share patient stories, behind-the-scenes peeks, and treatment highlights. (NOTE: If you are using the patient’s name or photo, be sure to get them to sign a release form. If you don’t have a release form, contact us, and we’ll send you one.)  

• Physician-to-Physician Letters:  A well-crafted letter from your physician to your medical community explaining your unique services, like benign disease treatment, can open doors. 

• Rack Cards: Yes, they still work! Especially when they are clean, concise, and contain helpful information. Referring physician offices are always happy to have valuable handouts that will help educate their patients (the key word there is valuable—it can’t just be sales copy. Make it patient-centric.) 

• In Person: Do you invite the public to see your center? Host a chamber mixer and show off that USP. Encourage family and friends to observe treatments. They’ll be great advocates for you in your community.  

• Stay Engaged with Past Patients: Your past patients already know why you’re great, and are probably asked about their treatment experience by friends and family who are facing a diagnosis. So, make it a point to thank them for spreading the word. Host a Patient Appreciation party once a year and invite your past patients. Send holiday cards and birthday cards, too.  

Need more ideas?  Download our free resource – the USP Promotion Checklist – at the form on this page!  

I know how hard it can be to stand up against a big, flashy academic center in your market. But the truth is, you don’t have to compete with their advertising budget (truth: you can’t), you just have to be more YOU. Know what makes your center special and lean into it.   When you know your USP and you communicate it clearly, you’ll stand out.  

Need assistance finding your center’s unique selling proposition or developing a memorable message? Let’s connect. Our team offers creative ideas, templates, and resources to help you shine in any market!